Interview with the President (Part 2)

Interview with the President (Part 2)
January 13, 2022
Interviewer

Inoue Manami
Miginanameue Inc.
Interviewee

Etsuro Sumita
Berkeley Consulting Inc.President and Representative Director

Inoue Manami

Etsuro Sumita
I hope to gather members who have such energy (to power up more or reach higher) and use that energy to expand the organization. The world talks about DX, and in fields like DX, I believe that younger people have an advantage in the new never explored field. Continuous innovation will bring forth new ideas, and I anticipate that many approaches in consulting and business will deviate from traditional methods. Rather than relying on seasoned professionals, I believe it's essential to empower young individuals with their fresh perspectives to embrace challenges and collectively contribute innovative ideas.

Inoue Manami
Do you have a strategy for surviving among the many consulting firms?

Etsuro Sumita
These are two strategies: (1) To be an organization with a high metabolism that can incorporate new things. (2) A company that can respond to the needs of the world. Let me explain the first one, (1) An organization with a high metabolism that can adopt new things. When adapting to the evolving times, it's more efficient to embrace and integrate new ideas rather than continuously trying to fix old ones. As people age, they often become more resistant to change. Instead of trying to change older individuals who resist change, it's quicker to establish an environment where younger people can thrive and become more proactive. If a culture that fosters the growth of younger individuals is established, it can lead to the growth of the older generation without them becoming complacent. Creating this cycle of growth is essential.

Inoue Manami
Please also tell us about the 2nd strategy, the company's ability to answer the world's needs!

Etsuro Sumita
The main concept is that for a company to thrive, it must provide solutions that address the world's needs. Some outdated companies focus solely on 'technology,' and this pattern is also observed in the consulting industry, where there's a perception that those with technical expertise are more valued than others. But in reality, that's not true. The utmost priority for our company is generating sales. Making sales involves offering products that are in demand and receiving payment for them. Hence, the crucial factor is whether these products are needed in the market. Consider 8K TVs as an example; they technically support 32K, and engineers strive for superior picture quality. However, the market doesn't express a demand for it. The same rationale applies to why consultants are retiring at age 60. People and products only translate into sales (value) when there's a market demand. Thus, I believe steering the company with a market-oriented approach is essential for a resilient organization in the future.

Inoue Manami
Understood! Everything clicked as I listened to your story! By boosting metabolism and being a company that can flexibly respond to market needs, not only does the company's value increase, but the individual market value of each person also becomes very high, right?

Etsuro Sumita
Absolutely. This is why the Hellonet Group, including Berkley Consulting, operates on a merit-based system. We value being an organization that lets individuals advance based on their abilities. Our goal is to remain a company where people can thrive, regardless of their title, position, or past experience.
Can you tell us about the future plans for the expansion of Berkeley Consulting?